Branded Assets: More than just signage

When was the last time you looked at your signage? Not a glance, a good hard look. But not just at the signs, at your brand as well. It is easy to forget about something if it isn’t front of mind. And for many organisations after their signage is installed, the next time it is considered is when it’s time to rebrand or someone brings to their attention the assets are in need of maintenance and repairs.

But it is important to consider your signage assets more often than this. And remember it’s not just about the signs; it is also about your brand. What brand is on your signage? Is it the same brand, or are there a number of different brands on display? If so, is this inconsistency affecting your business?

Organisations need to remember their signage is always on show. It can be used to create lasting impressions and powerful connections with their customers. This is why signage needs to be considered more than once every five to 10 years. And organisations need to keep checking they are happy with the message their bricks and mortar locations are conveying.

Today we want you to spend 10 minutes considering your signage. Ask yourself do you have a maintenance strategy in place for your branded assets? Or is it time to rebrand? Whatever the state of your signage it is important to keep looking up.