We all know Brand Manuals are
an important document and necessary in ensuring brand consistency. But have you
considered incorporating signage specifications into this manual?
When it comes time to rebrand,
organisation is the key to achieving a successful project. At SignManager we
believe it is vital to have a Brand Manual which incorporates sign
specifications to maintain the integrity of the brand and ensure quality
control.
We suggest that our clients
include specifications for a family of signs to ensure they have an option to
suit any sized location – whether that’s a retail store or head office. It is
also important to include specifications for all aspects of the sign, including
colours, sizes, fonts, layouts and materials.
Having one central guide will
ensure rebrand projects run smoothly and limit the need to micro-manage – as all
stakeholders are on the same page. Continuing to use this guide will ensure the
brand become future proof, and when followed correctly any future maintenance
works, relocations and new stores will be in-line with the guide and therefore
on brand.
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