Branded Assets – A Vital Communication Tool

Branded Assets is a term we’ve been using at SignManager since we began in the year 2000. Branded Assets, as the name suggests, refers to any asset an organisation owns or leases that displays their brand. At SignManager we use the term Branded Assets to refer to our client’s portfolio of signage. Depending on your business, your Branded Assets could include exterior signage, point of sale, posters, billboards, banners, menu boards, digital signage, etc.
 

No matter what type or how many Branded Assets your organisation has, they all have a role to play in your marketing. Your exterior signage displays your logo and name, and lets your customer know this is where they will find you. Directorial signage shows your customer the way to your store, branch or outlet or maybe it directs the customer around your store. Your commercial Branded Assets are advertising your marketing messages to your customers. And your digital signage is used to engage and interact with your customers.
 

All your Branded Assets have two things in common; they are a tool in which you can communicate with your customer and they display your brand. Therefore it is important you take the time and effort to consider what these Branded Assets are saying to your customers and how they are displaying your brand. You want to ensure the branding is consistent with your guidelines and that the marketing message is on-target with your strategies. After all Branded Assets are a unique marketing tool, they are the only ones constantly promoting your organisation and always on-display to the customer.