In today’s
society many marketers focus their attention on inbound marketing techniques. These
marketers aim to gain the attention of their customers with
new, fresh content. This approach makes sense in today’s competitive retail
environment, as customers have an abundance of information at their fingertips
with the prevalence of smart phone and tablet devices.
For many,
digital signage is a great tool to achieve inbound marketing goals. Unlike
traditional signage, digital technologies give the marketer the ability to easily
update their messages with new, exciting and fresh content. Marketers can entertain audiences
with videos, photos, special offers, etc. They can also send audiences to their
website or social media profiles via QR codes. Whether the screens are in store
windows or behind the counter, digital signage is great for grabbing customer’s
attention, generating discussion and leaving an impression.
Indeed, people want new and fresh advertisements because these things make them curious. They don't want some boring ad that shows a single portrait but instead they like to see something that moves and has content.
ReplyDelete- inLighten.net
You’re right Rachel. People are curious and they respond to things that grab their attention, regularly updating content is the best way to achieve this.
DeleteThanks Rachel for your comment. We appreciate your interest in our blog.