How to Create a Logo

A great piece discussing what you should consider before creating a new logo. How to Create a Logo

De-code your Brand Colour

Take a look at this link. It will take you to a great Infographic that looks at brand colours and what they say about your business.


© Sarah Klockars-Clauser (Wallingford, PA)

Brand Manuals + signage specifications…

We all know Brand Manuals are an important document and necessary in ensuring brand consistency. But have you considered incorporating signage specifications into this manual?

 

When it comes time to rebrand, organisation is the key to achieving a successful project. At SignManager we believe it is vital to have a Brand Manual which incorporates sign specifications to maintain the integrity of the brand and ensure quality control. 

 

We suggest that our clients include specifications for a family of signs to ensure they have an option to suit any sized location – whether that’s a retail store or head office. It is also important to include specifications for all aspects of the sign, including colours, sizes, fonts, layouts and materials.

 

Having one central guide will ensure rebrand projects run smoothly and limit the need to micro-manage – as all stakeholders are on the same page. Continuing to use this guide will ensure the brand become future proof, and when followed correctly any future maintenance works, relocations and new stores will be in-line with the guide and therefore on brand.

Online Brand Management is a must...

Recently I saw a post on LinkedIn by Jeff Weiner, the CEO at LinkedIn. He retweeted a tweet that originated from @rachelsklar.






This statement is more true today than any other period in time. With over 2.4 billion Internet users¹ (35% of the population) and the reach of social media breaking down geographical barriers, brand management online is a must.

After a negative experience customers can ‘name and shame’ organisations to their own social circle via Facebook, they can vent through Twitter and YouTube and share their experiences with the wider community on forums, such as Whirlpool, TripAdvisor, Urbanspoon and InsideTrak.

“Word of mouth marketing (WOMM) has the power to quickly build up or tear down the reputations of products, services and organizations. Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media.”²

We all know in business and in life, accidents happen, mistakes are made. So in a society where tweets; status updates and YouTube clips have the power is go viral, brand management is crucial. When in damage control, customers appreciate their feelings being recognised and the acknowledgement that a mistake has been made. Finding a solution, while having a strong focus on good customer service and a clear and open line of communication between all parties, can minimise damage to an organisation’s brand and stop the spread of negative word of mouth.

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1 http://www.internetworldstats.com/stats.htm
2 http://www.socialmediaexplorer.com/social-media-marketing/word-of-mouth-marketing/

4 Keys to a Successful Brand, by Monica Skipper

Monica Skipper, Marketing Manager, FedEx Global Brand Management
Jul 19, 2010


What’s the personality of your company? Whether we’re referring to our corporate identity, global shipping services or business products, this question is always top of mind at FedEx, where I’ve worked as a marketing manager for five years. Answering this question in a clear, concise way is vital to establishing any successful brand. You don’t need a huge budget or an advanced degree to create a strong brand identity. But you do need to keep these basics in mind:

The Five Keys to Effective Management of Branded Assets - Signage, Point of Sale Material and Internal Merchandising

Some of the most important assets for any retail business are those that promote their brand in the retail environment. These branded assets usually consist of signs, point of sale material and internal merchandising units. Many Australian companies find the effective management of their brand to be a difficult challenge. This article aims to shed light on common issues and provide realistic solutions to this challenge.