Case Study: ALDI South Australia

Understanding and managing complex project tasks to make them look easy is just part of what we do every day at SignManager

Westfield Marion recently opened the first stage of their expansion and upgrade project to their main shopping complex in the South of Adelaide. The new Food Mall brings together an inspiring design layout with the inclusion of 15 new food and produce offerings with the main drawcard being Aldi’s newest addition to the Adelaide Marketplace.   

SignManager not only designed the artwork package for the site in compliance with Aldi’s rigorous guidelines, but also provided competitive pricing.  

The management and supervision of the project included;

• Initial survey, measure and Risk  Assessment of the site
• Consulting with and provision of advice to Aldi and Scentre Group (Westfield) architects
• Auditing and asset documentation 
• to more than 50 individual remote trolley bays
• Quality checking during manufacture and after installation of all signs
• Negotiating and consulting with Shopfitters, Builders, Bricklayers and Electricians to reach outcomes that satisfied all key project stakeholders
• Documenting and recoding of all site signage items for future reference during the Asset Maintenance Lifecycle

Understanding and managing complex project tasks to make them look easy is just part of what we do every day at SignManager. To make your next Signage or Corporate Rebranding project easy contact 
SignManager today. 

SignManager provided a comprehensive signage package on the project & delivered regular updates of the package as various revisions were required during the design and pre-installation phase. Their delivery and installation of the signage to the store & throughout the centre was carried out seamlessly and within the project timeframes and constraints. 

Troy Aberline - Project Leader

Select-group Architects 

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New International Standards for Asset Management

The introduction of the ISO 55000 series of standards for asset management has a potential impact on all who have responsibilities for managing assets for Corporate & Government organisations. The standards have a range of objectives, including the promotion of best practice policies to manage assets.

This infographic explains what you need to know. Visit our website to download your copy.

Brand Manuals + signage specifications…

We all know Brand Manuals are an important document and necessary in ensuring brand consistency. But have you considered incorporating signage specifications into this manual?

 

When it comes time to rebrand, organisation is the key to achieving a successful project. At SignManager we believe it is vital to have a Brand Manual which incorporates sign specifications to maintain the integrity of the brand and ensure quality control. 

 

We suggest that our clients include specifications for a family of signs to ensure they have an option to suit any sized location – whether that’s a retail store or head office. It is also important to include specifications for all aspects of the sign, including colours, sizes, fonts, layouts and materials.

 

Having one central guide will ensure rebrand projects run smoothly and limit the need to micro-manage – as all stakeholders are on the same page. Continuing to use this guide will ensure the brand become future proof, and when followed correctly any future maintenance works, relocations and new stores will be in-line with the guide and therefore on brand.

Branded Assets: More than just signage

When was the last time you looked at your signage? Not a glance, a good hard look. But not just at the signs, at your brand as well. It is easy to forget about something if it isn’t front of mind. And for many organisations after their signage is installed, the next time it is considered is when it’s time to rebrand or someone brings to their attention the assets are in need of maintenance and repairs.

But it is important to consider your signage assets more often than this. And remember it’s not just about the signs; it is also about your brand. What brand is on your signage? Is it the same brand, or are there a number of different brands on display? If so, is this inconsistency affecting your business?

Organisations need to remember their signage is always on show. It can be used to create lasting impressions and powerful connections with their customers. This is why signage needs to be considered more than once every five to 10 years. And organisations need to keep checking they are happy with the message their bricks and mortar locations are conveying.

Today we want you to spend 10 minutes considering your signage. Ask yourself do you have a maintenance strategy in place for your branded assets? Or is it time to rebrand? Whatever the state of your signage it is important to keep looking up.

The University of Cincinnati asks business owners what is the Economic Value of Signage

In August last year the Economics Center at the University of Cincinnati researched the economic value of signage. They asked businesses a series of questions relating to their signage. The findings of their study are below:

-      Helping customers find their location was the most important purpose for businesses.

-      Legibility is the most important characteristic of signs.

-      Use of business logos, and the size and location of the signs were more important for companies with more establishments, compared with single establishment companies.

-      Sign changes generally had significant, positive impacts on sales, number of transactions, and profits. Roughly 60% of businesses reported increases averaging about 10%

-      Among the case studies, positive business performance was generally associated with greater use of on-premise signage and better quality signs.

-      The national lodging chain case study found that the use of a digital electronic sign to display pricing was associated with increased average occupancy rates. The impact appeared to be especially strong for properties with lower occupancy rates.

-      The national retail banking business case study found that pylon signs were strongly associated with high visibility, monument signs were moderately associated with high visibility, and wall signs contributed to identity but not visibility. In addition, pylon signs were associated with significantly more teller transactions.

-      The car dealership small business case study found that the addition of a video sign board was associated with increases in both service department revenue and customer traffic. An added benefit was the “goodwill” and reputational gain associated with using the video board for community related public service messages.¹

To view the study, visit this link.

 

1- The Economic Value of On-Premise Signage, Economics Center, University of Cincinnati, August 2012. http://www.thesignagefoundation.org/LinkClick.aspx?fileticket=5i1Ap9waG1M%3d&tabid=59&mid=496

Announcement regarding upgrades to Australian Sign Standards

This blog post is an important announcement from the Australia Human Rights Commission. They recently updated their guidelines, please find information relating to signage below.

Over the past decade the Australian Human Rights Commission has dealt with thousands of inquiries from people looking for information about how to make buildings accessible to people with a disability.

As you may know, the Disability Discrimination Act does not include technical specifications that can be used to check for compliance. To try to assist those responsible for buildings the Commission has issued a number of advisory notes and guidelines.

Please take the time to read the following links that relate to guidelines for signage:

Visual indicators on fully glazed doors and side lights

Signage required by the Building Code of Australia (BCA)


Text cutesy of the Australia Human Rights Commission.

How to be green in tough times

Many environmentally friendly changes sound good in theory, like LED, or solar powered signage. The trouble is that many of those fixes may take years to make back the cost – and most corporations are limited in affording such luxuries in these stagnant economic times.