How to Create a Logo

A great piece discussing what you should consider before creating a new logo. How to Create a Logo

Case Study: KENO Rebrand

SignManager’s flexible approach enables us to scale our resources to suit the most demanding projects

In June 2015, Tabcorp appointed SignManager to replace their signage with a new KENO brand throughout 2,600 venues in New South Wales, Queensland and Victoria.

Tabcorp believed SignManager was a logical choice for this program as they had successfully completed the previous KENO rebrand in 2002. The old KENO signage was in service for 13 years, yet still in relatively good condition and has required minimal maintenance. Tabcorp understood that this is no coincidence, and that using an independent specialist like SignManager has ensured their old signage was designed and manufactured to meet the long term demands of the brand. So when the time came to refresh the brand, Tabcorp’s Business Program Manager, Jason Charbi, had no reservations in nominating SignManager for the challenging program.

A number of innovative strategies were adopted to enable the tight deadline to be achieved. SignManager’s IT engineer’s created iPad software that empowered Tabcorp’s Area Managers to accurately carry out their own site audits and capture Lessors’ digital signatures, which were instantly uploaded from their mobile devices. This initiative alone delivered considerable savings to Tabcorp. A dedicated “multi-task” web portal was created to accommodate the intensive flow of audit data and efficiently manage stock, logistics and installation across a multitude of different locations and contractors.

The web portal also delivered real time job tracking and reporting to measure progress against the agreed KPIs. Tabcorp set an initial goal of completing 700 venues prior to Christmas 2015 with the remaining 1,900 venues due for completion in the first half of 2016. By September, most of the audits, prototyping, budgets and IT technology had been established and sufficient contractors were engaged to meet the deadline.

But Tabcorp then made a significant change and requested SignManager upscale the program to complete 1,400 venues in the three remaining months prior to Christmas rather than the initial 700. SignManager considered its resources and accepted the challenge by drawing on its national contractor network to increase the number of contractors to over 50 and allocated additional internal project managers. As challenging as the increased target looked, and much to the delight of Tabcorp, SignManager actually completed 1,700 venues by Christmas 2015 instead of the revised target of 1,400.

This could not have been achieved without SignManager’s customised software to drive efficiencies, a co-operative and talented contractor network and extraordinary teamwork. We are looking forward to completing the remaining venues in early 2016 and supporting Tabcorp as a valued client for many years to come.

Read more case studies

Brand Manuals + signage specifications…

We all know Brand Manuals are an important document and necessary in ensuring brand consistency. But have you considered incorporating signage specifications into this manual?

 

When it comes time to rebrand, organisation is the key to achieving a successful project. At SignManager we believe it is vital to have a Brand Manual which incorporates sign specifications to maintain the integrity of the brand and ensure quality control. 

 

We suggest that our clients include specifications for a family of signs to ensure they have an option to suit any sized location – whether that’s a retail store or head office. It is also important to include specifications for all aspects of the sign, including colours, sizes, fonts, layouts and materials.

 

Having one central guide will ensure rebrand projects run smoothly and limit the need to micro-manage – as all stakeholders are on the same page. Continuing to use this guide will ensure the brand become future proof, and when followed correctly any future maintenance works, relocations and new stores will be in-line with the guide and therefore on brand.

Keeping Your Best Clients In The Loop When You Launch a New Brand - By Erin Ferree

Erin Ferree of BrandStyle Design takes a look at how a re-brand can affect your client base, highlighting some important points. Have a read.

You’ve decided that you need to rebrand your business. You draw up a launch plan, design your logo, marketing pieces and website, write your copy, and get all of your business paperwork filed. You work on it in secret for months, so that you can roll everything out at once and make a big splash. 

Finally, it’s launch day! You send out some emails and start forwarding your old website to the new one. And then the emails and phone calls start coming in… but not all of them are congratulatory…

Corporate Logo Redesigns

AdFreak.com has been looking at corporate logo redesigns. To check out the full piece follow the link:
http://adweek.blogs.com/adfreak/2010/10/a-look-at-30-other-corporate-logo-redesigns.html

 

Rebranding could be just the jolt your business needs

By Suzette Colley, Director of Business Development for the Azizona Small Business Association.


Rebranding is a way to energize and bring new attention to a business. If you are considering a “makeover” here are some things to think about:

Is The Hertz Rebrand Hurting For Real Change? (via brandchannel)

The rebranding of rental car icon Hertz, begun last year, is now in full swing. The nearly-100-year-old brand is updating its 2000-plus rental locations, its logo and employee uniforms, as well as expanding its fleet to offer sports cars, including the Corvette ZHZ.

Peugeot re-brands for 200th aniversary

French auto company Peugeot has unveiled a new logo in celebration of its 200th anniversary, evolving its lion marque and adding the tag line 'motion and emotion' ahead of series of car launches.

Bank of Queensland rebrands as BoQ

Established in 1874, Bank of Queensland is a leading Australian financial institution, with over 280 retail branches and 2500 ATMs throughout Australia and New Zealand.


After more than 30 years, the Bank of Queensland has unveiled a new corporate logo. As part of a national rebranding initiative, the Brisbane based lender has decided to drop the "Queensland" and come February will be known as BoQ.

ANZ Rebrand to cost $15 million

ANZ plans to spend $15 million on the signage overhaul in 2010, with further spending being planned in 2010.