ANZ plans to spend $15 million on the signage overhaul in 2010, with further spending being planned in 2010.
The new brand consists of just three elegantly curved blue shapes appended to ANZ but chief executive Mike Smith believe it reflects a world of difference to its bank. The decision to rebrand was made after 18 months of research in which customers, staff and advisers concluded the bank needed to streamline its brand as it widened its push into Asian markets.
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