Bank of Queensland rebrands as BoQ

Established in 1874, Bank of Queensland is a leading Australian financial institution, with over 280 retail branches and 2500 ATMs throughout Australia and New Zealand.


After more than 30 years, the Bank of Queensland has unveiled a new corporate logo. As part of a national rebranding initiative, the Brisbane based lender has decided to drop the "Queensland" and come February will be known as BoQ.


The bank's new logo incorporates a burnt ochre colour to reflect the diversity of Australian communities - regional, bush, remote and metropolitan.

After more than 30 years of Bank of Queensland's blue box logo, our look is evolving to reflect our ties to all different types of communities throughout Queensland, and we're going to move into NSW and Victoria,"


As we open more branches, especially in regional and bush areas, we want the lifestyles of people in those communities to be captured in our emblem. Our move reflects what we see as our biggest strength right now, that we are small enough to be very close to communities just as big banks lose that real relationship" explains Managing Director David Liddy

We will upload photos of the new image in the next few days...stay tuned! :)