Thursday, January 28, 2010

Peugeot re-brands for 200th aniversary

French auto company Peugeot has unveiled a new logo in celebration of its 200th anniversary, evolving its lion marque and adding the tag line 'motion and emotion' ahead of series of car launches.


The decision comes less than a year after the PSA Group (which owns both Peugeot and Citroen) launched an extensive rebranding program for Citroen.


The move is part of a broader plan by Peugeot-Citroen Chief Executive Philippe Varin to overhaul the group in order to boost sales and profitability by expanding its global reach, leveraging its brands and extracting more revenue from services. Auto companies generally revamp the visual identities of their brands every 10 to 15 years to keep them from going stale in the minds of customers.


The first production vehicle to display the new Lion will be the RCZ which is to be launched this spring. Global Peugeot dealerships will have to update their corporate identity to match the new logo, but Peugeot has not revealed how quickly it wants this to take place.




No comments:

Post a Comment